Do you know if your favorite matches your state’s choice? Reese’s Peanut Butter Cups take the crown as the most popular Halloween candy nationwide, preferred in 40 states. M&M’s and Peanut M&M’s also rank high, highlighting the ongoing love for chocolate. State-specific favorites exhibit intriguing trends, such as Florida’s preference for Milky Way Dark and New York’s fondness for Ferrero Rocher. Debates continue annually over which sweet treat deserves the title of best Halloween candy. Instacart’s analysis of 2024 sales data and surveys shows which candies are favorites across the country.
The survey indicates that 50% of Americans plan to enjoy Halloween candy this year, with 45% buying it specifically for trick-or-treaters. Choices vary greatly, from chocolate and peanut butter combinations to sweet and sour treats.
Most candy purchases peak on Halloween, October 31, with Reese’s Peanut Butter Cups, M&M’s, and Peanut M&M’s dominating sales. In a decisive win, Reese’s leads as the top choice in 40 states.
Instacart identified “uniquely popular” candies too. Floridians purchase Milky Way Dark bars 248% more than the average, while New Yorkers favor Ferrero Rocher Hazelnut Chocolates at 141% above the norm.
Check below to discover your state’s most cherished candies.
